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عمومی::
مزیت رقابتی، امتیاز رقابتی
Companies are more inclined to gain competitive advantage.،Hopkins, and Kina Kruschwitz, " Sustainability and Competitive Advantage," MIT Sloan Management Review 51 (Fall 2009): pp. 19-26.
gaining competitive advantage through innovation, process improvements, brand
Kramer, " Strategy & Society: The Link between Competitive Advantage and Corpo-
Through product policy7, a business marketing firm attempts to satisfy customer needs and to build a sustainable competitive advantage by capital- izing on its core competencies.
Day, Strategic Market Planning: The Pursuit of Competitive Advantage (St.
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